about us
What is Haldy?
Benefits of Turmeric?
Benefits of Turmeric?
We are a multi-award winning Singapore company inspired by the golden goodness of Turmeric. We are focussed on creating a 'Better For You' range of unique, innovative and premium consumer products.
Our aim is to provide consumers a tasty, refreshing and convenient way to add the golden goodness of turmeric to boost their daily routine. O
We are a multi-award winning Singapore company inspired by the golden goodness of Turmeric. We are focussed on creating a 'Better For You' range of unique, innovative and premium consumer products.
Our aim is to provide consumers a tasty, refreshing and convenient way to add the golden goodness of turmeric to boost their daily routine. Our first award winning innovation is the world’s first Sugarfree Turmeric Mints.
Benefits of Turmeric?
Benefits of Turmeric?
Benefits of Turmeric?
Some of the key benefits of turmeric according to extensive published medical research are:
√ Boosts Immunity
√ Anti Inflammatory
√ Good For The Skin
√ Improves Digestion
√ Good For The Heart
√ Lowers Cholesterol
√ Supports Liver Health
√ Good For Overall Wellness
√ Protection From Alzheimer's
√ Prevent Muscle Soreness etc.
(We encourage you to please do your own research)
Value Proposition
Benefits of Turmeric?
Value Proposition
We stand for providing a balance of health & flavour through our Turmeric infused products.
We have derived our inspiration from Ayurveda, a 3,000+ year old science that is a treasure trove of ancient & effective health and wellness practices.
We make the benefits of Ayurveda accessible via our modern innovative product offerings. Our Sugarfree Turmeric Mints are truly unique.
Brand Philosophy
Benefits of Turmeric?
Value Proposition
Our brand philosophy is captured in the statement 'Back to Roots'.
Our innovative products are literally derived from ‘roots’ such as Turmeric and the Ayurvedic principles underlying our formulations also tap into the roots of a rich and ancient wellness culture.
Take a journey Back to Roots with Haldy Sugarfree Turmeric Mints.
DESIGN PATENT PACK & INNOVATIVE PRODUCT
✓Patented Design & Packaging
✓Unique & Convenient Format
✓Easy Dispensing Mechanism
✓Slide To Open Pack Using One Hand
✓Hygienic Touch-less Dispensing of Mints
✓Premium Embossing For Texture & Sensorial Appeal
✓Mints are Embossed with Haldy h Logo
✓Pack is Compact & Easy to Carry (Smaller than a Credit Card)
✓Premium Recyclable Pack
✓Metal Pack Sticks on Most Magnetic Surfaces
✓Graphic Design & Font Inspired by Kerala
(Kerala is the Birthplace of Ayurveda)
(To know more read about our Brand World)
Our Founder
Hi ! I'm Push.
I am a graduate from Columbia University, USA and have lived and worked across 5 countries besides India - where I am originally from.
Turmeric is a superfood well known for its host of health benefits, so I wanted to find a way to include Turmeric in my daily routine. But the challenge is that to eat Turmeric in a pill, powder, capsule or even a drink form is neither tasty nor convenient. To be honest, it can feel medicinal and it’s hard to build a routine around.
So, my goal was to take something that we all routinely eat (i.e Breath Mints) and make a “Better For You” version of the same by adding Turmeric to it, but without any aftertaste of Turmeric. From that vision, the concept of Haldy was born.
Haldy Sugarfree Turmeric Mints are a Tasty, Refreshing and Convenient way to Add the Golden Goodness of Turmeric and Boost Your Daily Routine. They come in a premium, beautifully designed, recyclable ‘Patented’ packaging that is sleek and chic. It is smaller than a credit card, which makes it compact, but still fits ~40mints per pack. This happens to be the WORLD'S FIRST of its kind of breath-mints formulation infused with curcumin extract, that is manufactured in a F.D.A. and B.R.C.G.S. certified facility. The ‘X-Factor’ in Haldy is the Curcumin extract. (i.e principal Bioactive substance in Turmeric) - which makes it a ‘Better For You’ choice versus other commercial mints that are available in the market.
To be clear though, while the Therapeutic benefits of Turmeric are well documented, with Haldy, we have steered clear of making Therapeutic claims. Our primary purpose is to provide Freshness of breath, in a Convenient way. Our consumers can enjoy Haldy the same way they would their regular mints, knowing that the curcumin extract makes Haldy a 'Better' choice. Details of our nutritional information and Ingredients are mentioned on our recyclable PET packaging label.
Haldy is a proudly home-grown Singaporean brand. The unique multi-cultural landscape of Singapore offers rich inspiration for innovation. We are very proud to have worked with local talent for the strategy, design and art direction to bring Haldy to life.
I welcome you all to Discover Haldy Living ! and Boost your Daily Routine.
(Please read our FAQ's for more information)
CERTIFICATIONS
US F.D.A. CERTIFIED
US F.D.A. CERTIFIED
US F.D.A. CERTIFIED
Our Sugarfree Turmeric Mints are produced in an F.D.A. certified facility. An FDA-Registered Facility must provide evidence to the U.S. Food & Drug Administration that they have identified any potential hazards with the products being produced in that facility, are implementing preventative controls to address those hazards, and are monitoring the performance of the controls to ensure that they are effective.
B.R.C.G.S. CERTIFIED
US F.D.A. CERTIFIED
US F.D.A. CERTIFIED
Our Sugarfree Turmeric Mints are produced in a B.R.C.G.S. certified facility. BRCGS Certification (Brand Reputation Compliance Global Standards) is an international Food Safety Management Systems standard, and is one of the GFSI (Global Food Safety Initiative) recognised certification schemes. It contains requirements for food processors to follow to build an effective food safety management system. The BRCGS Global Food Safety Standard has set the benchmark for nearly 25 years. Adopted by over 22,000 sites in more than 130 countries,
awards
SINGAPORE SPIRIT OF ENTERPRISE (SOE) NEO STARTUP AWARD 2024
SINGAPORE SPIRIT OF ENTERPRISE (SOE) NEO STARTUP AWARD 2024
SINGAPORE SPIRIT OF ENTERPRISE (SOE) NEO STARTUP AWARD 2024
SOE organises the Spirit of Enterprise (SOE) Awards annually to honour and recognise Singapore's local business entrepreneurs’ achievements. The SOE Awards provides a platform for local entrepreneurs to be recognised for their entrepreneurial excellence, therefore encouraging innovation, fair practices and growth in entrepreneurship. The Awards also exemplifies the commitment of the local community that has come together to promote entrepreneurship in Singapore, having recognised and supported over 550 entrepreneurs in their journey to build sustainable businesses over the past two decades.
PAC GLOBAL BRAND MARKETING 2024 FOR (NEW BRAND | FOOD)
SINGAPORE SPIRIT OF ENTERPRISE (SOE) NEO STARTUP AWARD 2024
SINGAPORE SPIRIT OF ENTERPRISE (SOE) NEO STARTUP AWARD 2024
About PAC Global Awards: One of the most prestigious award ceremonies in the global packaging industry calendar, the PAC Global Awards celebrates cutting-edge packaging innovations and design excellence.
About Society Awards Designer: Society Awards is an American company best known for designing and manufacturing high-profile entertainment industry awards, including the Emmy Award, Golden Globe Award, GLAAD Media Award, PAC Global Awards, and YouTube Creator Awards, among others.
AMCHAM HERo AWARD 2024 (ALLY OF THE YEAR: SME)
SINGAPORE SPIRIT OF ENTERPRISE (SOE) NEO STARTUP AWARD 2024
AMCHAM HERo AWARD 2024 (ALLY OF THE YEAR: SME)
Established in 1973, the American Chamber of Commerce in Singapore (AmCham Singapore) is the largest and the most active international business association in Singapore and Southeast Asia, with over 7,000 members representing more than 650 companies.
The AmCham HERo Award was conceptualised in 2018 by the AmCham Women Taskforce Co-chairs. The objective of the HERo Awards is to recognize the significant efforts made by both individuals and organizations towards the advancement of gender diversity and inclusion in the workplace.
SINGAPORE SME 500 AWARD 2023
TITAN BUSINESS STARTUP OF THE YEAR AWARD 2023
AMCHAM HERo AWARD 2024 (ALLY OF THE YEAR: SME)
The Singapore SME 500 Award is one of Singapore's long running and highly regarded business accolade that recognises local enterprises for business excellence, qualities and capabilities.
The stringent assessment process evaluates enterprise's quantitative and qualitative performance as well as its abilities and resources to further develop the business, moving towards internationalisation.
TITAN BUSINESS STARTUP OF THE YEAR AWARD 2023
TITAN BUSINESS STARTUP OF THE YEAR AWARD 2023
TITAN BUSINESS STARTUP OF THE YEAR AWARD 2023
TITAN Business Awards Honors the
Far-Reaching Efforts of Entrepreneurs and Organizations in All Businesses Across the Globe. The best achievements, concepts, and projects are the ones that are able to bring upon viable changes to all industries, cultivating societal improvements, worldwide, whilst prompting awareness towards their excellent achievements and projects. Thus, the TITAN Business Awards, honors the far-reaching efforts of entrepreneurs and organizations around the world, whose contributions are far beyond the norm, and proudly celebrate their arrival on the global stage of innovation and ingenuity! TITAN Business Awards seeks the highest achievements in all business incorporated industries.
MUSE DESIGN AWARD 2023
TITAN BUSINESS STARTUP OF THE YEAR AWARD 2023
TITAN BUSINESS STARTUP OF THE YEAR AWARD 2023
The MUSE Creative Awards is a prestigious international advertising awards platform, celebrating excellence and innovation in the realms of creative design, advertising, and digital media. Bringing together artists, designers, and creative professionals from around the world, the award honors the extraordinary craft that shapes compelling narratives and leaves a lasting impact on audiences. MUSE recognizes the inspirational force behind the artistic projects that push boundaries and set new standards. Entrants in the MUSE Awards join a community of forward-thinking creators who strive for brilliance, connecting through their shared passion for transforming ideas into artistic realities
